Case study: Waratek, 500% more monthly inbound leads
500%increase in monthly inbound leads
Situation
Waratek sells application security to enterprise teams that run Java. It is a technical product sold to technical buyers, in a crowded category where every vendor claims to stop attacks.
What I did
- Senior Marketing Manager, then Director of Marketing.
- Led digital marketing and lead-generation strategy.
- Managed a six-person team across digital, PR, communications, design and SEO.
- Wrote most of the company blog.
Results
- A 500% increase in monthly inbound leads.
- $1.6M in qualified pipeline in Q1 2025 alone.